The Democrats still have not figured out a gut-resonating message. As Donald Trump would say, “SAD!” The only thing they have come up with is, “Doesn’t Trump just make you sick in the gut?”

People only have time to care about global warming, human rights and other ‘liberal’ issues once their personal situation is secure. For most people, that means that their ability to make a living and enjoy life.

Trump understands this and keeps his focus on the immediate boogeymen that can threaten personal security: immigrants and government regulation. Both threaten jobs, personal safety and recreation (gun control). For most of us, by far our main priority is to provide for ourselves and our families and keep them safe and happy.

It is a gut level issue and the Dems are ignoring a key element that could work in their favor: the family, specifically children. People care very deeply about their kids. For as much as people are willing to accept a disappointing lot in life, they all hope that their kids will be in a better situation.

The Dems could make a pretty powerful case that the Republicans are stacking the deck against the average American’s children. Budget deficits, rising health care expenses, under investment in education coupled with the automation of lower skilled jobs will all make it harder for the next generation to succeed.

Except the scion of the wealthy, of course. They can purchase the best education and health care. The deficit-causing tax breaks are skewed in their favor. Access to connections and capital will give them better jobs and chances of success. With fewer rules on their businesses they will be able to more completely exploit resources, employees and their customers.

Basically, the message is: “They are screwing your kids out of a future to give their kids an even better one.” It’s a gut issue and it is a wonder that the Democrats have not picked up on it. Especially when Trump’s kids are the silver spoon poster children.