Trump: It’s The Ratings Stupid

In case you have not noticed, Donald Trump is not exactly a traditional president. That includes how he measures how well he is doing.

Trump is from the celebrity and reality TV worlds (pretty much the same thing, really). In those worlds, success is measured by how often you are mentioned in the press and the ratings your TV program receives. It really doesn’t matter whether people ‘like’ you, how high your public approval ratings are or even what the press is writing about you. If you are in the news every day, you are successful. Period.

That is why Trump cares about how many people come to events like his inauguration. If he has the largest attendance then he had the largest ratings, and he is the ‘best’ president. Period.

If a celebrity finds their press coverage lacking, they have their PR flack manufacture something to bring them some coverage. Trump is his own publicist and he is brilliant at it, having honed his skills in over 30 years of sparring with New York’s celebrity press.

When Trump feels his ratings going down, he sends out a few tweets. Boom – he is back in the headlines and back on top.

The celebrity  press understands this game, but the political press is still trying to figure it out. Trump has completely broken their reporting model and until they come up with a new one he will continue to be a star and write his own headlines.

 

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