Messaging: Trump Dominates

According to the press, the professional Republican political class is bemoaning the fact that Donald Trump has not started spending a bunch of money on political ads. (Some of these folks might be the indirect beneficiaries of such spending, but I am SURE that fact plays no role in their opinions). But why should he spend any money? He is not having any problem whatsoever in getting his message out.

Trump is just dominating. Go to any news website, and 80% of the time the top political headline will begin with “Trump . . . “. From his perspective, it does not matter if the story is favorable or not as long as he is in the press.

The top political headline almost never begins with “Clinton . . .”, in fact there is hardly any Clinton news at all unless it is about her e-mail or some other negative. Clinton has a successful rally or says something about policy? You will never see it because no one will click on it. And clicks are what matters.

Trump has so completely mastered the press that Clinton’s only way to get any message out is to spend on advertising. The money that Trump’s campaign is collecting? Well, a lot of it will probably be spent on hefty consulting fees to his kids and close associates. And offsetting the cost of his plane. And helicopter. And boat. And . . .

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